Asheville, NC is widely known as the most dog-friendly place in America. With Purina ONE, we sought to make Asheville an even better place for dogs. So we gave them the 28 Day Challenge. And Ashevillians (plus the rest of the US) saw firsthand how Purina ONE made a positive difference in the lives of their pets.
A celebrity spokesperson. An arresting visual. A telegraphic demo. The name of the game in health and wellness is memorability and breakthrough. This work has led Clear Eyes, Dramamine and Compound W to become leaders in their respective categories.
When you’re a powdered pain reliever from the South known for working fast, building a relationship with NASCAR is practically the law. Having fan-favorite Dale Earnhardt as our spokesperson just sped up consumer engagement.
What does a cat experience when eating Friskies? That’s the question we asked ourselves that led us to create Friskies World. Full of flavor, Friskies is a feast for a cat’s senses. This long running campaign has catapulted Friskies to be the #1 brand of wet cat food in the US.
Keeping kids off drugs doesn’t take a herculean effort, it takes a human one. So we appealed to a very basic human nature- the desire to help others in need. This effort led to a 24% increase in volunteers just 2 months into campaign launch.
“A wise man never goes looking for trouble”
–my dad.
“Unless it’s in the service of a great ad campaign.”
–me
When Wolverine Boots & Apparel wanted to show just how rugged their line of clothing and footwear was, we went looking for the toughest hell-raisers and bad-asses out there. Because they were the only ones who truly embodied the spirit of the brand.
Different from other banks, Webster Bank was built to serve individuals who were passionate about their lifestyles. The “We Find A Way” campaign was designed to speak to people who understood that money is important in life but not the end all, be all.
When a dog has a Busy Bone, they’re too busy to notice anything else- even zany squirrels.
Be graphic. Be bold. Make an immediate connection with the consumer. Three unwritten rules for spirits advertising. A category where consumers engage with brands by literally holding the brands in their hands and “drink the advertising”.
