RESUME

SOME OF THE MANY BRANDS I'VE WORKED ON

 
 

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WORK EXPERIENCE

 

CREATIVE DIRECTOR / ART DIRECTOR

AFG&, NYC, 2012 – Present
Tasked with overseeing Friskies, Purina ONE, as well as a number of Prestige brands. Developed fully integrated campaigns for Chloraseptic, Compound W and Dramamine–
a first in each brand’s history. CLIENTS: Prestige: Chloraseptic, Dramamine, Compound W, Goodys, BC Powder; Purina: Friskies, Purina ONE; New Business

 

FREELANCE ART DIRECTOR

TIN EYE, NYC, 2011-2012
Generated creative concepts for print and OOH for Ciroc, SEAN JOHN and EMPRESS fragrance at BlueFlame, helped Taft & Partners secure the Capital Health business and designed landing pages and promotional displays for ETS at MRM Worldwide

 

SENIOR ART DIRECTOR

Avrett, Free & Ginsberg, NYC, 1998 – 2011
Generated creative concepts and executions for TV, print, pos, interactive and direct mail. Created and produced Bacardi “Bat” campaign and Bacardi USA’s first ever
television spot,  FreshDirect’s launch campaign, Purina One’s relaunch, Enterprise’s
online advertising and helped launch Lorillard’s website. Supervised designers & interns. Accounts: Purina, Bacardi, Enterprise, Wolverine, Del Pharmaceuticals, Webster Bank, Preen, FreshDirect, Mrs. T’s Pierogies, Harvey, Fortunoff, Ad Council/ONDCP, Alize and New Business

 

ART DIRECTOR

Compton Partners / Saatchi & Saatchi, NYC, 1995-1998
Generated creative concepts and executions for TV, print, POS and direct mail.
Accounts: Longines-Wittnauer, Orangina, Angostura, Yoo-hoo, Lorillard, Pepcid AC
and Meredith publications 

 

ASSISTANT ART DIRECTOR

Campbell Mithun Esty, NYC, 1992 – 1995
Generated creative concepts and executions for TV, print, pos and direct mail.
Accounts: Aer Lingus, Thrifty Car Rental, Minolta, Longines-Wittnauer and Texaco

 

SCHOOL OF VISUAL ARTS, NYC

Bachelor of Fine Arts in Advertising, 1991