RESUME
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WORK EXPERIENCE
CREATIVE DIRECTOR / ART DIRECTOR
AFG&, NYC, 2012 – Present
Tasked with overseeing Friskies, Purina ONE, as well as a number of Prestige brands. Developed fully integrated campaigns for Chloraseptic, Compound W and Dramamine–
a first in each brand’s history. CLIENTS: Prestige: Chloraseptic, Dramamine, Compound W, Goodys, BC Powder; Purina: Friskies, Purina ONE; New Business
FREELANCE ART DIRECTOR
TIN EYE, NYC, 2011-2012
Generated creative concepts for print and OOH for Ciroc, SEAN JOHN and EMPRESS fragrance at BlueFlame, helped Taft & Partners secure the Capital Health business and designed landing pages and promotional displays for ETS at MRM Worldwide
SENIOR ART DIRECTOR
Avrett, Free & Ginsberg, NYC, 1998 – 2011
Generated creative concepts and executions for TV, print, pos, interactive and direct mail. Created and produced Bacardi “Bat” campaign and Bacardi USA’s first ever
television spot, FreshDirect’s launch campaign, Purina One’s relaunch, Enterprise’s
online advertising and helped launch Lorillard’s website. Supervised designers & interns. Accounts: Purina, Bacardi, Enterprise, Wolverine, Del Pharmaceuticals, Webster Bank, Preen, FreshDirect, Mrs. T’s Pierogies, Harvey, Fortunoff, Ad Council/ONDCP, Alize and New Business
ART DIRECTOR
Compton Partners / Saatchi & Saatchi, NYC, 1995-1998
Generated creative concepts and executions for TV, print, POS and direct mail.
Accounts: Longines-Wittnauer, Orangina, Angostura, Yoo-hoo, Lorillard, Pepcid AC
and Meredith publications
ASSISTANT ART DIRECTOR
Campbell Mithun Esty, NYC, 1992 – 1995
Generated creative concepts and executions for TV, print, pos and direct mail.
Accounts: Aer Lingus, Thrifty Car Rental, Minolta, Longines-Wittnauer and Texaco
SCHOOL OF VISUAL ARTS, NYC
Bachelor of Fine Arts in Advertising, 1991